Media Pop - The Story of Social Media in Singapore

This month we built M1’s facebook app! It allows for fans to answer questions and stand a chance to win some awesome awesome prizes. We’ve had a lot of fun creating it! It’s optimised for iphone and the ipad. Click the image to head there yourself. 

- Media Pop Team

Worldwide twitter trending US rapper ‘Hopsin’ is using Media Pop apps to run giveaways on his facebook fan-page! Hopsin is a successful hip-hop artist that is very social media savvy; he’s used his viral youtube videos to grow his fan-base and attract millions of views to his videos. Check it out! and Enter if you’d like to win some exclusive Hopsin prizes!

https://www.facebook.com/hellohopsin 

Check out this very cool campaign from Berlin, Germany! So in Berlin most commuters drive to the city, only to park their cars and take the train. So Mercedes built reactive screens in the underground train station that would react to each commuters car keys. The result?  Sumo wrestlers, ballerinas, masquerades all jumping out of the Mercedes car. Lucky commuters who found the Mercedes open to an empty car were invited to take a REAL ride in the Mercedes, which was parked conveniently above the train station. 

Now how awesome is that? Any ideas on how we can create something this interactive in Singapore? We take the MRT just as much as any country in the world, if not more! This has got our creative brains circling for ideas hmmm….

http://www.youtube.com/watch?feature=player_embedded&v=d9PIgi1CnK0

A giant sprite dispenser, showering hotties in the middle of a crowded, bikini-babe ridden beach? YES PLEASE

Content Marketing refers to increasing your brand reach, connecting with your customers, and most importantly expressing the brands opinions and connecting with your audience. This interesting study from BlueGlass Interactive (below) says it all. From our experience at Mediapop, we’ve learnt that great content must be great, not just a re-post of an offer, a ‘TGIF’ ‘Check out our new site’ etc etc. Great content adds values for readers, fans, and creates a community in which valuable information can be exchanged. In return, fans share your content, popping up on google searches easier and boosting the value of your brand online. 

So for all social media practitioners, don’t just post random news that have no value for your fans, give them something that you’d like to see or read, spark up their day with your content.

- MediapopTeam

Content Marketing refers to increasing your brand reach, connecting with your customers, and most importantly expressing the brands opinions and connecting with your audience. This interesting study from BlueGlass Interactive (below) says it all. From our experience at Mediapop, we’ve learnt that great content must be great, not just a re-post of an offer, a ‘TGIF’ ‘Check out our new site’ etc etc. Great content adds values for readers, fans, and creates a community in which valuable information can be exchanged. In return, fans share your content, popping up on google searches easier and boosting the value of your brand online. 

So for all social media practitioners, don’t just post random news that have no value for your fans, give them something that you’d like to see or read, spark up their day with your content.

- MediapopTeam

Do you hate taking photos at crowded places? We’ve found this cool mobile app that allows photographers to zap off unwanted parties in the surroundings. Very impressive! This is definitely better than photo-shopping to be picture perfect.

Also we say, no more photo bombs!

We’ve been reading this very informative and interesting article recently: http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html

We’ve all seen the internet move rapidly from long posts (blog posts, err…a bit like this one), to shorter shares and tags (facebook) to even shorter posts (status updates on facebook, twitter!). The basics of it are, simplify, simplify. People want to comment and give their opinions quickly and easily. Sites such as pinterest, storify, and snipit are now making your opinions even more personal, arrangeable, and fun to interact with. We’ve tried snipit and can see how it can be addictive! A WHOLE web to read, watch, comment, and a simple ‘snip’ can make it your personal little cabinet for opinions and online memories.

We’re enjoying each and every shift in the online world, Have you tried snipping, storifying, or pinteresting? (not sure if thats a real world) Let us know!

- Mediapop Team 

We love being creative and coming up with all sorts of new ideas for our applications and social media marketing campaigns. And when we find other people doing it just as well, we don’t hate, we celebrate! 

Victoria Secret ‘Kiss & Tell” 

This fun app allows you to fill in the gaps with words that you can conveniently drag from the left hand-bar. We had heaps of fun playing around with the word combinations, resulting in one of our staff concluding that “My hard drive kiss made me feel like a chihuahua” 

https://www.facebook.com/victoriassecret

We’ve had tonnes of fun setting up and managing the social media campaign for ‘K-Pop Asia’! Who approached us to promote their Korean pop concert ‘K-Pop Heal the World’ that happened last Saturday. 

In order to promote their concert, Mediapop utilized the following: 

- Polling/ Voting tab for fans to vote on their favourite artists and songs

- Giveaway competition for the organisers of the concert to do a sweepstake for free tickets, meet and greet session with the Korean artists, along with prizes from their concert sponsors and partners

- Integration with the K-pop asia website, which included all ticketing information and news/updates on the concert. 

- ‘Concert Info’ tab, in which a FAQ tab for all concert go-ers was available. 

- Content management: Mediapop handled all content posts and updates within the site. In sync with the organiser’s marketing strategy; we managed to keep fans coming back and discussing news on the concert (such as surpise guests, suprise ad-hoc events). 

http://www.facebook.com/kpop.asia?ref=ts